Tag Archives: Consumers

Did Apple’s agency model for ebooks enable collusion ?

Posted on April 15, 2012 by aviyer2010

An article in the New York Times (April 12, 2012) describes a Justice department lawsuit accusing Apple and five publishers of e-books price fixing. Given declining e-book prices, five large publishers agreed to an “agency model” of pricing whereby Apple … Continue reading →

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The supply chain for songs

Posted on April 8, 2012 by aviyer2010

An article in the New Yorker (March 26, 2012) describes the role of producers (who generate chord progressions, beats and computerized synths), “top-line” writers (who generate melodies, lyrics and hooks to attract listeners) – who then market to performers to … Continue reading →

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Social Networking at P&G to drive sales growth

Posted on April 3, 2012 by aviyer2010

An article in Bloombergbusinessweek (April 3, 2012) describes Proctor & Gamble’s foray into social networking and its demand impact. A Facebook campiagn for Pepto-Bismol focused on “Celebrate Life” – targeting users of the product on Saturday and Sunday mornings – … Continue reading →

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Unilever’s Sustainability Measures for its Supply Chain

Posted on April 3, 2012 by aviyer2010

A white paper by Verdantix Ltd (http://www.verdantix.com/uploadedfiles/products/Verdantix%20Unilever%27s%20Strategy%20Leverages%20Value%20Chain%20Influence.pdf) describes specific measures at Unilver e.g., measurement of its environmental impact per unit of consumer usage i.e., per tea bag or per dose of detergent, with a goal to decrease that impact by … Continue reading →

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Wal-Mart’s ecommerce approach to combat Amazon.com

Posted on April 3, 2012 by aviyer2010

An article in Bloombergbusinessweek (April 2, 2012) cites WalMart’s 8 % growth in 2011 vs Amazon.com’s 41 % growth as reason for WalMart to innovate in the ecommerce space. The result (a) Endless Aisle – which permits customers to order … Continue reading →

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The reuse vs recycling decision at Starbucks

Posted on April 2, 2012 by aviyer2010

An article in Sustainable Brands (http://www.sustainablebrands.com/news_and_views/articles/starbucks-increases-recycling-backs-away-reusable-mugs?utm_source=newsletter&utm_medium=businessweekly&utm_campaign=april2) describes a decision by Starbucks to shift from reuseable to recylclable cups. Reuseable mugs were related to a 5 % increase in water usage in 2011, after and 17 % drop from 2008 to … Continue reading →

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Ban “pink slime” or let the market decide ?

Posted on March 29, 2012 by aviyer2010

An article in the Wall Street Journal (March 29, 2012) describes a move by supermarket chains to ban ground beef containing “pink slime”, an additive made from leftover beef trimmings, that is used as a filler in beef. Iowa’s governer … Continue reading →

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The ripple effect of Foxconn’s changes

Posted on March 29, 2012 by aviyer2010

An article in the New York Times (March 29, 2012) describes widspread violations discoverd by the Fair Labor Association, hired by Apple to audit its suppliers, at Foxconn. The supplier, Foxconn, has committed to adhere to Chinese law, which restricts … Continue reading →

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Inditex’s supply chain as it goes global

Posted on March 28, 2012 by aviyer2010

An article in the Economist (March 24, 2012) describes the fact that future growth for the parent company of Zara will come from Asia and the US, rather than the current 70 % of sales in Europe. Zara, known for … Continue reading →

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Nike’s knit shoe design and global supply chain impact

Posted on March 28, 2012 by aviyer2010

An article in Bloombergbusinessweek (March 19,2012) describe the flyknit shoe design by Nike – whose upper is knit from thread as one piece, thus saving 35 parts and 66 % less waste. The reduced labor intensive assembly also makes US … Continue reading →

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