Tag Archives: Social networks

Adhoc social networks to assist during hurricane Sandy in NJ and lessons learned

An article published in the CNN.com website (http://www.cnn.com/2012/11/20/us/new-jersey-sandy-social-media/index.html?hpt=hp_c1) describes the use of facebook and street signs to create volunteer groups to assist people impacted by Hurricane Sandy. Providing food, cleaning supplies, clothing etc and helping clean out flood affected rooms … Continue reading

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Social Networking at P&G to drive sales growth

An article in Bloombergbusinessweek (April 3, 2012) describes Proctor & Gamble’s foray into social networking and its demand impact. A Facebook campiagn for Pepto-Bismol focused on “Celebrate Life” – targeting users of the product on Saturday and Sunday mornings – … Continue reading

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