Category Archives: Starbucks

Smartphone ordering and long lines at Starbucks

Posted on January 27, 2017 by aviyer2010

An article in CNN Money (http://money.cnn.com/2017/01/27/investing/starbucks-long-lines-mobile-ordering-earnings/index.html) describes customer adoption of the Starbucks app to order and pay, but the consequent long wait to get their drinks.  The company expects over 30% of the orders at stores to move to mobile … Continue reading →

Posted in Capacity, Ecommerce, fairness, Operations Management, ordering, queue, Service Operations, Starbucks, technology, Uncategorized | Tagged | 20 Comments