Nike’s water footprint across the supply chain and reduction efforts

Nike’s Materials Sustainability Index discussion (http://www.nikeresponsibility.com/report/content/chapter/water) focuses on the 217 billion gallons of water consumed across its supply chain, with 7% generated by raw material production and cotton accounting for 87% of that use. A focus on reducing the absolute water footprint caused plants to focus on reducing leakage, use of waterless dyeing machines and materials use adjustments. Should the focus be on reducing the absolute amount of water or on recycling the water to decrease the net used in a cycle? Should any efforts to improve cotton yields while decreasing water use be credited back to the company beyond the cotton used by the company itself ? If shifting to use of carbon dioxide to save water be considered a more sustainable supply chain solution ? Should customers consider a product’s water footprint when making decisions ?

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Solar Roadways hopes to charge cars as they run on roads

A company called Solar Roadways (http://www.solarroadways.com/intro.shtml) claims to have a prototype installation of solar panels embedded in roads that can charge cars as they drive. Given that vast road network that can be harnessed with embedded solar panels, the company claims the potential to generate three times US consumption using solar power. The active circuitry in the panels can also be used to warn drivers if animals step on the road, and are designed to be modular, hence easy to detect failures (reported by neighboring panels) and easy to replace. Once the manufacturing challenges are overcome, what constraints will limit adoption ? Given the significant role of the Federal government in allocating road network infrastructure investments, will it be easier to get roads modified if the Federal government is convinced of their benefit? How will the current set of companies react to this drastic change in technology ?

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Coffee fed cows producing milk for Starbucks in Japan

An article in Sustainable Brands (http://www.sustainablebrands.com/news_and_views/chemistry_materials/jennifer_elks/closed-loop_upcycling_its_finest_starbucks_sourcing?utm_source=newsletter&utm_medium=innovation&utm_campaign=may14&mkt_tok=3RkMMJWWfF9wsRoku6XMZKXonjHpfsX56eotX6SwlMI%2F0ER3fOvrPUfGjI4DRcFqI%2BSLDwEYGJlv6SgFTrTBMbVxyLgOXxk%3D) titled “Closed Loop Recycling at its Best”, describes the fermentation of used coffee grounds to create a cattle feed, with the milk from the cattle being used at Starbucks stores in Japan. The concentration of Starbucks stores means that the collection of grounds to provide a steady supply from the 1,000 Starbucks stores in Japan was done as part of backhaul routes after trucks delivered products to stores. Given that the coffee grounds were already organic, should this “upcycled” use of the grounds, and consequent reduction of virgin feed be considered a more sustainable solution ? How should the consumer be educated about the benefits of such closed loop supply chains ? How should such solutions be incentivized by governments ?

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The impact of a US bill requiring 75% of US food aid to be shipped on American vessels

An article in the New York Times (April 24, 2014) titled “Provision could limit US Food Aid” describes a Coast Guard spending bill that requires “75% of US food aid to be shipped on US owned vessels”. The impact is to increase costs and cause delays in delivery, thus decreasing the amount and effectiveness of US food aid to distant countries like South Sudan. It also runs counter to a move to purchase food closer to the source of the emergency by providing cash rather than food in kind. Do proponents of the requirement, who claim it will preserve US jobs by requiring use of US ships, have an argument that is credible ? Will this requirement decrease the amount of US food shipped and thus run counter to the goal of preserving US jobs ? Should constraints on transportation be eliminated so that USAID can choose the most cost effective solution ?

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Will Stihl’s strategy of sales through small dealers sustainable ?

An article in Bloombergbusinessweek (April 28, 2014) titled “Big-box Cutter” describes Stihl’s strategy to sell chain saws through small dealers, avoiding big box sales or internet sales. By selling through small dealers for whom they account for a significant portion of the inventory, service provided by the 8,500 dealers generates the $1.3 billion in sales. Will dealers located close to large stores who sell Stihl products exclusively provide a sustainable retail supply chain ? Will Stihl’s focus on product quality and performance, even at higher price and service levels, get customers to make a separate trip to purchase products ? Does the use of dealers to do repairs during the warranty period, which provides them additional revenue streams, provide the combined financial incentive for the independent dealers ?

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Will Amazon’s delivery trucks permit competitive same day delivery?

An article in the Wall Street Journal (April 24,2014) titled “Amazon, in a Threat to UPS, tries its own deliveries”, describes a plan by Amazon in San Francisco, Los Angeles and New York, to operate its own Amazon logo delivery trucks for customer home delivery. It claims that control over the last mile by Amazon will prevent the delivery issues of the kind faced by UPS last Christmas, and provide competitive same day delivery. It also claims that shipping costs have been rising for Amazon. Will Amazon’s control over the last mile permit it to reduce costs over UPS and FedEx ? Will the need for dense delivery volumes to optimize costs require deliveries to be delayed until such routes are formed ? Will control over deliveries permit easier implementation of Amazon’s plans for anticipated shipments (described in an earlier blog) ?

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The “click and collect” grocery model in the UK

An article in the Financial Times (April 21, 2014) titled “WalMart’s English Experiment”, describes “click and collect”, an approach where WalMart owned Asda’s customers in the UK order their grocery online, it is delivered to temperature controlled lockers close to their homes and is picked up by customers assisted by Asda employees. The goal is to have retailers do the picking and delivery to lockers, providing delivery close to customers, not requiring coordination with customers to be in their homes for delivery, but saving last mile costs. Will this balanced sharing of work with customers save costs while providing convenience ? Will impulse buys be decreased if the customer does not walk around the store to shop ? Will the need to have multiple lockers across locations make this approach inferior to pickup from local shops (gas stations, convenience stores and newstands), a model favored by Amazon ?

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Indian firm Tata building the Land Rover in a joint venture in China

An article in the Financial Times (April 20, 2014) titled “JLR China chief says Changshu factory will rival UK for quality”, describes a new plant in China, owned by China automaker Chery and the Indian Tata group that owns Jaguar Land Rover (JLR), that will build Land River cars for the Chinese market. The goal is to compete with German automakers in China. But the new twist is that the automation level of the Chinese plant is expected to match that in European plants, with quality levels rivaling the company’s plants in the UK. Is the demand for quality in China expected to increase automation levels even in low labor cost China ? If the mix of labor and capital is the same in China as in the Western plants, will low transport costs for finished products, or subsidized energy or incentives for plant employment justify Chinese production ? Given that quality cultures in manufacturing require individual initiative to improve over time, will the Chinese plants deliver long term continuous improvement (kaizen) that is expected in Japanese plants ?

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Testing alternate modes to get California Salmon to the ocean and back

An article in the New York Times (April 19, 2014) titled “Swim to Sea ? These Salmon Are Catching a Lift”, describes two alternate paths to move salmon from drought stricken areas to the ocean. With priority being for California agriculture, water levels in the rivers have dropped to such low levels that the California salmon cannot reach the ocean. Two models of transporting salmon are being tried, one (blogged earlier) uses direct truck transport to move salmon to the ocean. A second mode trucks the salmon to a river, and a then on to a boat, that continuously flows river water over the salmon to get them to imprint on the native water and facilitate their recall for the return trip to spawn. Researchers hope to monitor the two paths to see which one gets the salmon to the ocean and back successfully. Is the tradeoff of efficient direct transport against slower and perhaps higher probability of a successful round trip that ensures future generations of salmon reasonable? Should the root cause, low level of water due to the provision of water to California agriculture, be reconsidered to include these second order cost effects ? How should the potential demands for water and their impact be balanced across the different industries e.g., agriculture vs fishery in this case ?

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Tracking Emergency Room patients across hospitals to decrease costs and improve care

An article in Bloombergbusinessweek (April 7,2014) titled “Hospitals share data to prevent ER abusers”, describes an effort in Washington state to pool data regarding ER patient treatments to prevent wasteful spending. With 20% of patients accounting for over 4 ER visits per year, sharing data enabled ER patients with nonthreatening conditions to be treated elsewhere at lower costs, lowering visits to the ER by Medicaid patients 10%, and $33 million reduction in costs. Followup of ER patients with help for pain management is expected to improve care. Should such data sharing across competitors become the norm, or is this sharing only because nonthreatening conditions were dropped from ER reimbursement by the government? Will costs decrease and patient care improve with patient data sharing or do we need third party monitoring to ensure such outcomes ?

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