A discussion of the Safe and Accurate Food Labeling Act in (http://www.fooddemocracynow.org/blog/2015/jul/23-0) describes the law’s impact on blocking states from passing voluntary GMO labeling laws. A Cornell study by William Lesser had estimated the impact of such labels at $500 per year for a family of four in NY State.  But other researchers claim that transparency across the supply chain  will increase trust and decrease risk (Alexis Bateman).  Should companies have the right to make claims (such as non GMO) about their supply chain even if the specific aspects of the claim  are not shown to have a material impact on the product safety or performance ?  Should product supply chain claims be permitted to be about product features that certain customer segments want to know about ? Will the cost impact of such claims as reflected in their prices be considered part of a customer’s willingness to pay for desired product features ? Should the Safe and Accurate Food Labeling Act be vetoed because it might be viewed as a constraint on consumer choice ?