An article in the Sustainable Brands newsletter (http://tinyurl.com/uberfortrash) describes Rubicon Global as an “Uber for Trash” company, a company that offers on demand trash removal within a few hours to a day. The company removes trash, sorts and recycles to reduce material going to the landfill. The net of pickup and recycling revenue determines customer costs. Will this company generate enough recycled material to become a reliable source for recycled content using companies and thus generate a higher revenue stream for customers ? How will optimal routing to minimize pickup costs mesh with the need to offer fast pickup ? How will on demand trash pickup compete with the current scheduled periodic (weekly) pickup common in most locations ? Will such services be more relevant for companies with significant demand surges that overwhelm trash holding capacity ?