Tag Archives: retail store

Tracking retail customer movements using their cell phones – a prerogative or intrusive ?

Posted on July 18, 2013 by aviyer2010

An article in the New York Times (July 14, 2013) describes an experiment at Nordstrom, after informaring customers, that tracked customers “using the wi-fi signals from their smartphones”. But the cell phones unique signature also permits tracking customer repeat trips, … Continue reading →

Posted in Ecommerce, Operations Management, Service Operations, Supply Chain Issues | Tagged , , , , , | 1 Comment