Airbus and Boeing long term airplane demand forecasts

An article in the New York Times (September 19, 2011)  states that Airbus predicts that a demand for 27,800 airplanes by 2030 with a potential revenue impact of $ 3.5 trillion and an implied air traffic growth rate of 4.8 %.   of this projected demand over one third is expected to be from India and China.  Earlier, Boeing had estimated a demand of 33,500 jets (across all categories) by 2030 with a value of $ 4 trillion.  Given these forecasts from competing major manufacturers, and their sensitivity to continued growth in India and China, how much reliability would you attribute to these forecasts ? These projected volumes enable amortization of initial startup (fixed) costs for new aircraft over a larger volume – how big a factor is that impact in the estimation of these volumes ? Given demands by governments for local content, how do you expect the demand locations to impact the global supply chains of the airplane manufacturers ?

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The efficiency benefit of eliminating van keys at UPS

A Wall Street Journal article (Sept 26, 2011) describes the efficiency benefit to eliminating keys for vans – they are instead using a keyless system to start vehicles with a digital remote fob on the drivers belt.  UPS claims to save time spent taking keys out of the ignition, turning around to unlock the bulkhead door etc – a total of 6.5 minutes per day which will generate an estimated $ 70 million in savings, in addition to reducing motion and fatigue.  Is this the kind of “kaizen” one should expect with logistics systems ? How can these ideas be incoporated by van manufacturers to save costs throughout the industry ? Would you expect these cost savings to be passed on to consumers as lower shipment costs ?

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The impact of infrastructure on Colombian exports

An article in the Economist (Sept 17,2011) describes the poor infrastructure in Colombia as resulting in export costs of a container that are 20 % higher than a similar task in Argentina. Thus, the poor infrastructure is estimated to be equivalent to a 10-15 % tax.  The Colombian govt estimates that improving infrastructure could raise the country GDP by 1%. This is a great example of a link between logistics capability and prosperity. Should one expect improvements in Colombia to be accompanied by similar changes in competing countries in the region so that the expected growth dividend will be much lower than expected ? Will infrastructure alone improve exports or will there need to be similar changes in approvals and customs to realize benefits ? Will better infrastructure enable exports of commodities or exports of value added manufacturing that can generate higher growth ?

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Measuring Hospital compliance with routines

A New York Times article (Sept 14, 2011) summarizes a report (http://www.documentcloud.org/documents/249296-joint-commission-report-on-quality-and-safety.html) that measures compliance to established protocols to treat diseases like heart attack and pneumonia.  The interesting outcome is that several reputed large hospitals did not make the list of the 405 hospitals that had a 95 % score of compliance.  Should hospital quality be measured as compliance with protocol ? Should large hospitals that deal with more risky patients be penalized for lack of compliance with established treatment protocols ? Or should outcomes be balanced along with compliance to measure quality ?

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Cold water laundry, consumer preferences and environmental impact

An article in the New York Times (Sept 16, 2011) describes continued resistance by consumers to doing their laundry in cold water – just 7 % of US white laundry loads.  About 75 % of the energy used,and greenhouse gases impact, of laundry comes from the hot water use during laundry. New detergents have been formulated to enable cold water laundry to achieve the same results as hot water, but sales of such detergents declined 16 % for Henkel and 5 % for P&G in recent years. Should consumers be penalized for use of hot water beyond their energy bills ? Should coldwater detergents be subsidized by governments because of the externality benefits they create through greenhouse gas reduction ?  Should laundry machine designs encourage consumers to shift their preferences ? How should the detergent supply chain be managed to improve its environmental footprint ?

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Will China’s inflation impact the USA ?

A report by Hale and Hobijn (http://www.frbsf.org/publications/economics/letter/2011/el2011-25.html) suggests that imports from China account for 2.7 % of US consumer expenditure. Of that 2.7%, over 55 % consists of services in the US, thus imports of China constitute 1.2 % of consumption. The article points out that for a $ 500 iphone, $ 179 is the imported cost of the hone assembled in China, but only $ 6.50 is the content from China, the remaining is $ 172.50 is imported into China.  Does this small fraction of imports suggest that the China manufacturing juggernaut is a mirage ? Given the potential for China to become a strategic component of the global supply chain, does the % of China content adequately reflect its global leverage ? Given that China only does assembly for the iphone, do its assemblers still gain the process knowledge to control the smartphone market ?

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Ecommerce, couriers and cash on delivery in India

An article in the New York Times (Sept 14, 2011) describes FlipKart – an ecommerce company in India that employs couriers for home delivery of orders with cash paid on delivery. Given the preference for cash transactions and payment ion delivery as well as an aversion to providing credit card information over the web, this last mile ownership by an ecommerce company seemed to be natural bundled extension.   Will such local firms continue to remain competitive if Amazon enters the Indian market ? Will Amazon have to evolve to include last mile delivery ? Is there a market for such services in the US – particularly for some market segments and products ?

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Mishandled Missioni line at Target.com and Impact

An article in the New York Times (Sept 14, 2011) describes the Target specific Missoni line offered at Target for a fraction of the price that it  regular line is sold at Bergdorf Goodman ($ 40 vs $ 12,000).   The surge in demand crashed the site and items sold out in minutes.  Can a retailer unprepared for such demand now suffer a cost associated with poor service ? Does the disruption of the multichannel availability – website, phone line and physical store – suggest the logic of restricting the launch to one channel only ? Is it reasonable for Target to claim that it could not plan for such a demand or should be considered a bait and switch marketing ploy that may drum up consumer interest ?

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Reducing automobile weight and mpg increase

A New York Times article (Sept 14, 2011) describes efforts by auto manufacturers to decrease the weight of their cars -Land Rover plans to cut 1100 lbs in 10 years, Audi by 175 lbs in 1 year, Toyota by 35 % of weight and volume of its drive system.  Decreasing weight will immediately impact mileage and may well be part of an overall strategy to meet US fleet mpg goals.  How will these plans impact demand for metals like aluminum in the auto industry ? Will lower weight, higher mileage but fewer options continue to attract consumer demand or will it help retain a more ecosensitive market segment ? How will such strategies impact component manufacturers who may have the greatest overall weight contribution to the car ? Is there an opportunity for a  fresh global player with aluminum based cars to upstage the existing auto manufacturers ?

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Two Tier pay in the US auto industry

A New York Times article (Sept 13, 2011) describes the practice of hiring new workers at $ 14 per hour while paying older workers twice that amount. These new employees permit manufacturing at price points comparable with global competition and are part of a growing trend in Detroit. Quality and productivity are comparable across the two groups. But the new pay scales imply that workers will not be able to afford the cars they produce with a year’s salary.  Is being globally competitive with these significantly lower wage rates a long term effective strategy to compete ? Will lack of opportunities to move to the higher pay scales cause attrition and thus a constant need for training ? Is the auto workers union’s approval of these lower wages to be competitive as an effective approach to ensure domestic production an effective long term strategy ?

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