A Wall Street Journal article (February 22, 2022) titled “Worried About Inflation and Supply Constraints? Try Being a Small Business”, describes the longer supply lead times, how higher prices and higher demand, yet lower bank credit access. The article claims that larger firms such as Honeywell and UPS, are able to raise prices, but smaller firms worry about long term demand impact. With pressures to increase wage rates to get labor, should a focus on profitability justify giving up on some demand growth? Will investments in technology to increase productivity be more justified in this context ? Is now the time to rethink product mix and processes to improve performance?