“The Zara Gap” article

In an article in the “Sourcing Journal” (April 24 2015) John Thorbeck describes research with Warren Hausman on the persistent gap in the performance between Zara and other apparel retailers. Their results suggest a profit increase of 28% through adoption of fast fashion practices. They claim that close coordination of production and retailing, quick response to trends and ownership  of retailing are key differentiators. Can other retailers and manufacturers similarly gain customer  trend information and adapt production if they outsource  production or is ownership of production a necessity ? Can technology i.e. smartphones and cameras and big data enable such insights?

About aviyer2010

Professor
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