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Tag Archives: Uniqlo
Uniqlo’s strategy for low priced apparel
An article in the New York Times (May 22, 2012) describes the Japanese apparel retailer Uniqlo’s low price strategy for T-shirts ($ 9.90) and cashmere sweaters ($ 79.90). The company claims that it does not follow fashion fads but, instead, … Continue reading
Posted in Global Contexts, Operations Management, Supply Chain Issues
Tagged Capacity, competition, Cost, Design, fashion, Global, manufacturing, Margins, Retail, Risk, Uniqlo
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Global Supply Chain Musings 