Tag Archives: package sizes

Is P&G’s plan to cut package contents to increase prices a winner ?

An article in the Wall Street Journal (September 8, 2013) describes a plan by Proctor and Gamble (P&G) to reduce 8 diapers from a box of 140 while maintaining the price, thus raising prices by 6%. This policy follows the … Continue reading

Posted in Operations Management, Supply Chain Issues | Tagged , , , , , | 7 Comments