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Tag Archives: Denmark
The Danish “hygge” fashion trend in Britain
An article in the Guardian (November 22, 2016) titled “The hygge conspiracy” describes the marketing of the Danish concept of “hygge”, which implies cosiness, as a fashion trend. Cashmere cardigans, sewing patterns, wallpaper etc are all linked to this concept … Continue reading
Posted in consumer, Global Contexts, labeling, product, Service Operations
Tagged Britain, Denmark, hygge, trend
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Global Supply Chain Musings 