Tag Archives: customization

The business of personalizing IKEA products

An article in Bloombergbusinessweek (February 24,2014) titled “Cry of the Style. Mavens” describes smaller companies that enable customers to personalize their IKEA products. Companies like Bemz provide slipcovers for chairs, couches and beds, and Superfront, that modifies kitchens and wardrobes, … Continue reading

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