“The New Oil” privatizing global water supply chains

The Oct 18, 2010 edition of Newsweek has an article titled “The New Oil” and describes a private supply chain to take water from Sitka, send it to a bottler near Mumbai, India for sale to customers in the Middle East. The article goes on to describe several examples of private companies managing water resources and identifying the most desirable customer globally. Given that humans need water to survive, reducing consumption cannot happen beyond a point.  The consequent price changes thus generate a disproportionate impact on poor customers.  Will water become the commodity to cause conflict in the future ? Should the focus on conservation, market based solutions, technology to desalinate etc become as desirable as the current emphasis on sustainability ? Will global supply chains enable or increase the complexity of creating an effective market for water ? What do you think ?

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iPad Sales Growth and Global Supply Chain Impact

iSuppli (weblink http://www.macrumors.com/2010/07/20/isuppli-boosts-ipad-sales-estimates-through-2012-to-nearly-100-million/) suggests a three year demand for iPads of 100 million units.  Even from the start of the year 2010 through the end, for a product whose category did not exist before its launch, the estimate is close to 10 million units. How should Apple satisfy this demand ? The article cites increased production capacity rampup of “LCD panels and NAND flash” by suppliers. It also describes the iPad as the “Tickle Me Elmo” of the 2010 holiday season.  Imagine being faced by such a demand surge, how should Apple respond ? Is it a good idea to increase prices to soften demand ? Should large capacity commitments and risk be taken by the supply chain to chase demand ? Imagining how to harness such demand surges changes the supply chain’s role to be a key player in driving top line growth – from its distant past as a cost driver alone. What would you suggest for Apple’s global supply chain ?

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Supplier Diversification and survival

A Financial Times article (“Suppliers Shift Gears to Survive”, FT, Oct 5,2010) describes small to medium sized firms struggle for survival. But it brings up an interesting issue – can firms that monitor participants in the supply chain (that they are part of) take advantage of opportunities to grow during the downturn. It quotes a manager of Maxi Container – the company expanded into new industries to survive. Another firm mentioned is Keats Manufacturing – that company took over a plant and moved into the defense industry. Yet other companies, such as Industrial Specialties, expanded into global markets in Brazil and India.  Can a focus on capabilities, rather than current products, coupled with nimble decision making, increase the odds of survival of small firms ? Should careful monitoring of the entire OEM supply base enable a small firm to seize opportunities by minimizing disruption for the OEM ? What do you think ?

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Baristas at Starbucks – “No More than two Drinks”

A Wall Street Journal article (Oct 13,2010) reports current plans at Starbucks to improve the quality of drinks by making them fresher. The new process cuts batching – requiring milk be frothed separately for each order. It also restricts barista to no more start the next drink while finishing the first, reduces moving around etc. Many baristas in the article suggest that customer wait times may be longer and that some drinks make take longer. Will slowing down and visibly communicating that more time and attention is being paid to the drink result in higher quality and tolerance for the higher consequent waiting times ? Or will such “lean” processes result in learning, fewer errors and better customer satisfaction ? What do you think ?

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Forever 21 and dual sourcing

The Oct 5 edition of the Wall Street Journal described “fast fashion” at Forever 21, a chain started by Korean immigrants in Los Angeles. The store was reported to have revenues of over $ 3 billion in 2010. The company uses local manufacturing sources in Los Angeles for their fashion products and lower cost sources, with long lead times, for their basic products. Such a strategy has enabled them to both react to trends and compete on price. The article focuses on the company’s expansion plans in Europe and going global.  At the heart of their strategy is the ability to carefully manage the supply chain to have both, as Marshall Fisher describes in his HBR article, “responsive” and “efficient” supply chain structures to offer”functional” and “innovative” products (quotes refer to Fisher’s article on “What is the Best Supply Chain for your product” – Harvard Business Review”). Is Forever 21 a model of the future of retailing ? How should the company balance its ability to source locally for stores all over the world ? Your thoughts

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Tod’s – “A Shoemaker that walks”

The New York Times (Oct 8,2010) reported on Tod’s an Italian shoemaker that has maintained manufacturing in Italy, and does all of its design and development based on the founding family’s instinct for comfortable design. The company focuses on its distinct style, high quality materials, old fashioned tools that are less technology intensive and more focused on fashion instinct. By cultivating a loyal customer base, the company maintains margins by passing along the cost of materials to customers. Despite the recession, the company has remained profitable. The owner says in the article that reducing costs by moving offshore would destroy credibility in the eyes of its customers. Is demand affected by the production and design source ? Is a slow and focused approach that denies use of technology a reasonable model ? Your thoughts

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Outsourced Legal Services

A recent New York Times article described the outsourcing of legal work to lawyers in India. The concept of splitting white collar work into a standard and a customized component is interesting. A careful splitting of such work requires coordination of the two parts and assumes that the reports generated can be pieced together in a modular format.  Does this change the way legal reports will be produced ? Will the back and forth between the customized and standard parts of the report ruin any cost efficiencies ? What are the limits to such work process adjustment ? Which industry will be next – and, more importantly, how will this apply to higher education.

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Nespresso Coffee pods

An article in the New York Times (August 20) talks about Nespresso and its rivals and their legal struggles. Nespresso’s coffee machines generate profits through sales of the coffee pods. Rivals are trying to create generic versions of these coffee pods. Nespresso’s IP runs out in 2012.

The question – can creating a modular product where profits come from sale of “cartridges” – be sustainable ? How much legal protection is available against innovators who choose alternate designs – and could such innovation destroy the viability of such designs ?

Your thoughts ?.

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Multi-Channel Logistics at Nordstrom

In the August 24, 2010 issue, the New York times page B1 had an article titled “The Web as a Store Window – Nordstorm Links Online Inventory to the Real World”. The article describes how customers can look for a particular product or size, check it in the closest store or get it shipped.  Under this model the web is connected to inventory at the company’s 115 stores. The impact of such inventory coordination has been a reported same stores sales increase of 8 % this year ( as compared to a 11.9 % decline the previous year).  Inventory turns are reported to be 5.41 in 209 as against 4.84 in 2005. Will such cross channel inventory coordination become the norm for the retail industry ? What would be the challenges to flawless execution of such a strategy ? Clearly attention to SKU level detailed tracking and recording would be key, as would figuring put which location gets to recognize revenues. Will this be the next big thing in retail logistics ?

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