Author Archives: aviyer2010

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About aviyer2010

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Global Trade, earthworms and potatoes

A Saturday essay by Charles Mann (Wall Street Journal, August 6, 2011) provides a fascinating story of the impact of stowaways as a party of global trade. He describes how earthworms made their way as part of the English dirt … Continue reading

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Toyota’s Toyotag and engaging consumers

A New York Times article (August 2, 2011) describes Toyota’s use of Toyotags – a “logo inside a ring” that permits customers with smartphones to get specific product information from the mobile bar code, but also permits use of a … Continue reading

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“Better Place” battery swapping stations in Denmark and the future of EVs

An article in the New York Times (July 29, 2011) describes recently opened battery swapping stations by “Better Place” in Denmark. Oweners of electric vehicles lease batteries and drive into swap stations to replece batteries. A robot operated device removes … Continue reading

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“Tide Dry Cleaners” as P&G takes downstream role

An article in the New York Times (December 8, 2010) describes dry cleaning stores opened by Proctor and Gamble to popularize its Tide products.  A similar effort focuses on Mr Clean Car washing locations.  The goal is to use these … Continue reading

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China’s new products – high end pearls using high tech methods

A New York Times article (August 1, 2011) describes fine pearls being developed in China to compete with Tahitian pearls, but at 10-15 % of the price.   Using proprietary technology and custom equipment to sort pearls enables the Chinese firms … Continue reading

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Making the case for “cost effectiveness” of new drugs

A story in the Wall Street Journal (August 1, 2011) describes the challenges in launching new drugs, given the “cost effectiveness” concern by health authorities. This means that new drugs have to be effective in treatment, but also deliver sufficient … Continue reading

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Walmart’s plans to buy vegetables and fruits locally

A Wall Street Journal article (August 1, 2011) describes plans by Walmart to double its local purchase of fruits and vegetables by 2015 – with local defined as purchases from the state the store is located.   Thus Walmart buys jalapeno pepper … Continue reading

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WalMart’s “Sustainability Index” challenges

A Fortune article (July 25, 2011) titled “The Trouble with Green Product Ratings” describes the challenges faced by WalMart as it tried to deliver on its stated goal, two years ago, to provide an index between 1 and 10 for … Continue reading

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“Piccolo bello” fims in Italy and regulation

A New York Times article (29 July 2011) describes the challenges faced by small Italian firms (“piccolo bello”) which form the backbone of the industry in Padua, Italy.  Firms face the need to work with 10 to 20 different government … Continue reading

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Pipeline capacity location and demand-supply matching

A Wall Street Journal article (29 July 2011) describes the reduced demand for pipeline capacity from the Midwest and Canadian locations to the Northeast (with capacity reported to drop by 44 %) as increased gas is shipped from the Marcellus … Continue reading

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