An article in the Wall Street Journal on June 3, 2024 titled “A U.K. Grocery Store Committed to Paying Farmers More for Cocoa” (https://www.wsj.com/articles/a-u-k-grocery-committed-to-paying-farmers-more-for-cocoa-chocolate-bar-sales-skyrocketed-9977794b) describes a price increase for chocolate bars at Waitrose from 2 pounds to 2.20 pounds, with a focus on participation in “Tony’s Open Chain” that resulted in a 34% increase in sales. Tony Chocolonely’s open supply chain works with farmers to pay a living income premium, ensure the cocoa beans are de-forestation free and free to use of child labor. But will consumers care enough about ensuring ethical supply chains to be ready to pay a premium price for chocolate bars ? How can supply chains ensure that the benefits of these higher prices go to the poorest participants in the supply chain i.e., the farmers ? Will such changes shift the sourcing to larger industrial farms from small farmers ?