Should Kohl’s sell Whole Foods products in it’s stores?

An article in Business Insider (March 2, 2018 http://www.businessinsider.com/kohls-could-help-whole-foods-reach-millions-of-new-customers-2018-3) suggests that an alliance between Kohl’s and Whole Foods may provide a winning combination. Last year, Kohl’s started accepting return products for Amazon. Kohl’s has a network of 1,110 stores in suburban malls, offers a new set of customers, and wants to decrease its retail store footprint, thus this can help Whole Foods reach a new set of customers for its 365 label and help Kohl’s with retail space usage. In addition, Kohl’s has already announced an alliance with Aldi, so this may be a more diverse platform for grocery items. Should Kohl’s focus on Aldi alone and expand that relationship, or build a more custom store location dependent grocery plan, choosing between Aldi and Whole Foods, based on location ? Should these mini Whole Foods locations sell the private label Whole Foods brand along ? How might the ease of transacting with Amazon and the availability of inventory for immediate pickup help expand the Amazon and Kohl’s relationship ?

About aviyer2010

Professor
This entry was posted in Capacity, Collaboration, competitiveness, consumer, Cost, delivery, Ecommerce, retailers, Supply Chain Issues, technology and tagged , , . Bookmark the permalink.

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