An article in the Wall Street Journal (September 3,2013) describes supply constraints faced by US auto dealers for cars made by Nissan, Ford, Toyota and Honda. Dealers report having significantly lower inventories, one car instead of the normal 15 in one case, with just enough to satisfy demand. Reasons provided include a reluctance by automakers to build up inventory, a reduction in customer sales incentives, planned transition to newer models etc. But will a reduction in inventory also imply giving us sales and thus market share ? Will making consumers wait for new cars become the norm in the US ? Will a strategy of pruning inventories and thus sales incentives increase manufacturer profits ?