A recent release of Apple’s supplier list, mapped on Google maps (http://www.chinafile.com/who-supplies-apple-it-s-not-just-china-interactive-map) provides specific locations of 74 component suppliers, of which 331 are in mainland China. A related supplier responsibility report (http://www.apple.com/supplierresponsibility/reports.html) lists audits of suppliers and corrective action, along with reports of educational initiatives directed at supplier employees. Apple claims to have an independent board of academics (list unavailable at the site) that will ensure that the audits are complete. But are such actions sufficient to get Apple’s customers to trust its oversight of the supply chain ? Will Apple’s attempts to educate supplier employees increase turnover at its supplier facilities, thus increasing its own costs, or will it increase goodwill for the company’s efforts ?