A novel solution to get pregnant women in Ghana, ready to deliver, to a hospital faster

An article in the New York Times (October 30, 2012) describes the benefit on women and children’s health if the mother delivers in a hospital. But getting the mother, who cannot afford to pay for a cab, to the closest hospital in Ghana quickly was a challenge. The solution offered by taxicab drivers was for them to take women to the hospital free of charge if they could be permitted to go to the head of the line for return trips. In other words priority access to customers for the return trip would be sufficient incentive for a free outbound trip to expecting mothers. Would such solutions work only if available taxicabs are plentiful so that priority access is beneficial ? How could the effectiveness of such schemes be guaranteed ? What other contexts could such supply chain centric solutions assist in solving problems of global health ?

About aviyer2010

This entry was posted in Global Contexts, Operations Management, Service Operations, Supply Chain Issues and tagged , , , , , , . Bookmark the permalink.

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