An article in the New York Times (September 10, 2012) describes the growing battle between Amazon.com and Google to lead in product search. As Google tries to improve its product search and provide more ecommerce services, it has decided to charge firms to list their products. The company claims that charging for listing incents the retailer to maintain accurate information and improves search results. But opponents of this scheme claim that retailers will decrease the variety they offer, thus hurting customers and diminishing Google’s relevance as a serch tool for products. Does Google’s plan to charge for search to improve outcome accuracy help customers with better information outcomes ? Will the reduction in variety offered on Google survive as a competitive response by any retailer ? Given Google’s role in building the Android tools used by Amazon’s tablet products, will Google ultimately win as the search provider for customers, even if Amazon fulfils the demand ?