A recent announcement by the Textile Exchange of their Content Claim Standards (CCS http://textileexchange.org/sites/default/files/te_pdfs/integrity/Content%20Claim%20Standard_v1.0.pdf) suggests a scheme to verify chain of custody across the textile supply chain. The goal is to verify claims regarding specific content e.g., organic cotton, recycled material etc., based on verification of the material used by weight at each stage in the manufacturing, across the entire supply chain. Participants who subject themselves to such audits of their claims can then use the CCS standard. If the CCS label provides no demand benefit but is just an audit to ensure compliance, is it worth the cost for apparel manufacturers ? Should the audit window match the claim requirement window for each country level regulatory authority to be profit maximizing ? Should the audited information be made available to customers to increase the confidence regarding product claims ?