An article in the New York Times (July 12, 2012) describes a decision to open Topshop stores within Nordstrom’s stores. The limited line of Topshop fashion apparel, with new items delivered weekly, will enable Nordstrom to increase the speed of its fashion changes and reflect new trends. Topshop, new to the US, will learn about US consumer preferences, and use that data as it expands its own stores across the US. Will the learning about preferences from Nordstrom’s consumers enable Topshop to tune its offerings to the US consumer ? Will a 2500 sq ft Topshop store within a large Nordstrom retail store have a sufficient fashion speed up benefit for Nordstrom? Do you see such alliances as win-win partnerships ?