An article in Bloombergbusinessweek (April 2,2012) describes a server farm on solid bedrock, close to the airport, in the midpoint of the Atlantic, fueled by renewable geothermal energy and cooled by fans that blow in cool air from the outside. The green serve farm that provides IT firms with the panacea of renewable energy, linked to a new fiber optic undersea cable to provide bandwidth. Can remote Iceland become an effective player in the announced strategies by firms to decrease their carbon footprint ? Will geography trump sustainability in permitting this server farm to offer a contingent service – a backup to failures at other points in the network ? Will the competitiveness of such farms suffer as software and hardware tools increase data capacity f existing servers, thus naturally lowering per unit carbon impact ?