An article in Bloombergbusinessweek (April 2, 2012) describes Apple’s jihad against Google, Samsung, Motorola and their Andrioid powered hardware devices. But each specific IP case dredges up prior art – work by other several years ahead of Apple, thus casuing the firm to loose its claim of superior design and software. But it also damages the software and design driven firm’s relations with Samsung – producer of $ 7 billion worth of parts, chips, screens etc. Does Apple’s IP focused jihad present a supply chain risk for the firm ? Will successive rulings that go against Apple make the company more like every other, thus damaging the brand premium that customers are willing to pay ? Will faster innovation, rather than slowing down competitors be the only defendable competitive strategy for Apple ?