GM, Peugeot Alliance

An article in the New York Times (Feb 29,2012) describes a decision by General Motors to invest in 7% of Peugeot, creating an alliance. The associated $125 billion spend of the two companies is expected to deliver synergies in the billions, albeit with risks.  Reduction in capacity, common architectures, while maintaining seperate brands – can that deliver the desired synergies ? What are the associated supply chain risks in this alliance ?

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About aviyer2010

Dean and H. William Lichtenberger Chair in Management at the School of Management, University at Buffalo, State University of New York.
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