A Wall Street Journal article (Page B5, January 10, 2011) focuses on the collaboration with suppliers of recycled paper that paper company SCA – which uses the fiber to make recycled paper for napkins, toilet paper etc.  By investing in recycling centers, providing capital equipment funding, committing to volumes etc, SCA hopes to maintain its flow of recycled material from suppliers.  SCA claims that ties with suppliers are key to its sourcing success.  Will rising commodity prices and potential shortages demand more intense supplier collaboration to succeed ? Or will market relationships solve the supply-demand problem ?