Expensive iPad case, free iPad

The Oct 11 issue of Bloomberg Businessweek has an interesting story of auctions on Yahoo by companies in Taiwan. Apple currently does not sell the iPaDs in Taiwan. But savvy companies are selling iPad cases for over $ 1000 and proving a free iPad with the purchase. Including sales in countries where Apple has yet to launch the product generates sales of around 8 million units of the product. Should Apple crack down on such sales in unapproved markets ? Is the flexibility of providing the product free make it a legal global supply chain ? Is this another instance of the expected global supply chain leakage depriving a company of targeting its entry timing into new markets ? Your comments are welcome.

About aviyer2010

Professor
This entry was posted in Ecommerce, Global Contexts, Supply Chain Issues and tagged , , , , . Bookmark the permalink.

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