An article in Wired magazine (December 2012) describes the low price points to make physical objects wen enabled. A WeMo switch enables an outlet to be controlled through the internet, thus enabling a temperature triggered adjustment of cooling. Decentralized Geiger count readings in Japan provide an internet database of radioactivity measurement. Can such internet based visibility of inventory at stores or customer locations enable more sustainable supply chain designs ? Will the lowed cost of information flows allow proactive replenishment and trend detection by coupling real-time data with cloud computing power ?