An article in the Wall Street Journal (October 1, 2012) describes the slowing of global trade flows. The Los Angeles port claims a 10.5 % drop in US exports shipped, while the Shanghai port reports a 6 % slowdown. While Europe demand is dropping, demand in Latin America is growing for a toy helicopter company. The stronger Japanese yen, Chinese growth slowdown are impacting Sri Lanka – a new destination for apparel manufacturing that is a cheaper producer than China. Given the shifting demand growth locations, how should companies plan their marketing to access these world markets ? Given the shifts in production locations to keep costs competitive, how should companies plan their supply base to adjust ? The article claims that global trade growth has been faster than the global economy and that slowdowns in India and China reflect overall trends – does this suggest a different approach to thinking about global supply chain locations to adapt ?